Foliage and Flotsam

Visual identity, website, print design and packaging materials developed for independent shop Foliage and Flotsam.

Specialists in the art of macrame, Foliage and Flotsam create individually, hand-crafted pieces from natural, environmentally-friendly materials.

The visual identity features a logo mark inspired by both the physical craft of knot-tying and the motifs that feature in much of Foliage and Flotsam’s work. This mark combined with clean and simple typography, supporting illustration and a limited colour palette reflect the quality of the products and overall tone of the brand.

Along with the identity, promotional print materials and environmentally-friendly packaging were developed and sourced to ensure a consistency across the whole brand.