![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-TITLE-16-9.jpg)
Foliage and Flotsam
Visual identity, website, print design and packaging materials developed for independent shop Foliage and Flotsam.
Specialists in the art of macrame, Foliage and Flotsam create individually, hand-crafted pieces from natural, environmentally-friendly materials.
The visual identity features a logo mark inspired by both the physical craft of knot-tying and the motifs that feature in much of Foliage and Flotsam’s work. This mark combined with clean and simple typography, supporting illustration and a limited colour palette reflect the quality of the products and overall tone of the brand.
Along with the identity, promotional print materials and environmentally-friendly packaging were developed and sourced to ensure a consistency across the whole brand.
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-2.jpg)
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-4-1024x684.jpg)
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-3-1024x684.jpg)
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-13-1024x1007.jpg)
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-1.jpg)
![Foliage and Flotsam](https://www.bearandpear.co.uk/wp-content/uploads/2020/09/foliage-and-flotsam-11.jpg)